Inter - A Riveder Le Stelle

On May 20th, 2018, Inter broke the spell that had kept the club out of the Champions League for seven hellish years.
To celebrate the achievement, we used the final line of Dante’s Inferno to launch an integrated season-ticket campaign that started with ATL and extended across multiple digital touchpoints.

The campaign made its way into both Italian and international sports pop culture, generating massive (and spontaneous) online engagement from fans and non-fans alike.